Charo Ruiz is the daughter and granddaughter of dressmakers who grew up in her native Seville among fabrics and patterns. She began her own career in the industry as a model in Barcelona during the late seventies, afterwards she settle in Ibiza to create her own workshop and showroom on the island with the idea of renewing the concept of Fashion Made In Ibiza

Charo Ruiz Ibiza's main mission is to work with the most authentic references of the purest Ibiza; pointing out the importance of their cultural legacy, and using them to create pieces that can live as much as the memories of this idyllic and eternal island.